AP Music Awards ’14

Client
Alternative Press Magazine, 4Fini, Rock & Roll Hall of Fame, Gibson, Monster Energy, AXS TV

Date
2013 - Present

Services
Producer, Talent Booking, Creative Direction, Sponsor & Artist Relations

LAUNCH PROJECT

Role:
Producer, Talent Booking, Creative Direction, Sponsor & Artist Relations

Challenge:
In 2014 I was tasked with creating the first-ever Alternative Press Magazine awards show dedicated to the world of  punk, alternative and heavy metal. Alternative Press has a rich, 29-year old history and wanted to celebrate all the best in contemporary music. My main goal was turning Alternative Press from a magazine into a major event brand and media player. We booked the 2014 APMAS to take place at The Rock & Roll Hall of Fame in Cleveland, OH.

The Event:
To create a large enough spectacle for the first-ever AP Awards, we first were able to route the entire 2014 Vans Warped Tour, The 2014 Rockstar Energy Mayhem Festival and the Fall Out Boy/Paramore concerts all to the Rock & Roll Hall of Fame on their scheduled off days. This created a perfect storm of every available artist and band in this music universe to attend, perform and participate. Hosted by Blink 182’s Mark Hoppus, highlights from the show included live performances and appearances from  Fall Out Boy, Joan Jett, The Misfits, Ice-T and Bodycount, A Day To Remember, Slash, Korn, All Time Low, New Found Glory, Joe Perry, twenty one pilots, Asking Alexandria, Paramore, Bring Me the Horizon, Pierce the Veil, Sleeping with Sirens, Yellowcard and Blink 182. and over 50 more bands and artists. Over 6,500 fans attended the event, which featured two stages, a Rock & Roll Hall of Fame takeover, a day-long boat cruise and a red-carpet pre-show. The entire show was broadcast live in its’ entirety on AXS TV and trended #1 worldwide on Twitter and Facebook. The 2014 APMAs delivered a grand total of 2.5 billion impressions. Song Of The Year winner “A Love Like War” by All Time Low shot to the top of Billboard’s Trending chart during the event as well.

Testimonials:
Alternative Press goes from fanzine to titan.”
—The Cleveland Plain Dealer

“This is fantastic. It underscores that rock and roll is not just about yesterday, it’s about today as well.”
—Greg Harris, President of the Rock And Roll Hall Of Fame And Museum

“People don’t understand how revolutionary it is that the #APMAs just happened. @AltPress changing the game! Seriously, this is huge.”
-South By So What?!

“The APMAs were a night to celebrate an amazing community of fans and bands, l feel everyone who witnessed it left with a smile on their faces.”
–Kevin Lyman, Founder of Vans Warped Tour

“Underground’s best and brightest take their talents to Cleveland for inaugural show.”
–Billboard.com

“In the infancy of alternative music, a Cleveland-based magazine gave it a voice, nearly 30 years later Alternative Press celebrated the results as they honored some of the industry’s best with the first ever AP Music Awards.”
–ABC TV

“An impressive sampling of today’s hottest stars…”
–Cleveland Examiner

“The first-annual Alternative Press Music Awards successfully shone a spotlight on the best in music past and present…”
–Loudwire.com

Clips:
Joan Jett w/ Slash
Album of the Year Presentation
Falling In Reverse & Issues perform w/Coolio
Asking Alexandria w/Jonathan Davis
Ice-T & Bodycount
All Time Low w/Yellowcard & New Found Glory
Machine Gun Kelly
A Day To Remember w/Neck Deep
Brendon Urie salutes Frank Sinatra
Fall Out Boy w/CYO Orchestra
Twenty One Pilots
Billy Corgan Speech
Misfits w/Andy Biersack
Ice-T ground rules
APMAs Boat Party
Paramore on the Red Carpet

Custom Videos:
2014 APMAs Cold Open
Misfits AXS TV Commercial
Fall Out Boy AXS TV Commercial
Twenty One Pilots AXS TV Commercial
Mark Hoppus AXS TV Commercial
Tribute to the Rock And Roll Hall Of Fame
Brendon Urie’s journey to the APMAs