AP Music Awards ’16

Client
Alternative Press Magazine, Amazon Music, Twitch, Journeys, Monster Energy, Taco Bell, Vans, Tumblr

Date
2015-2016

Services
Producer, Talent Booking, Creative Direction, Sponsorship Procurement & Strategic Partnerships

LAUNCH PROJECT

Role:
Producer, Talent Booking, Creative Direction, Sponsor & Partner Relations

Challenge:
In 2014 I was tasked with creating the first-ever Alternative Press Magazine awards show dedicated to the world of  punk, alternative and heavy metal. For the third annual APMAs we wanted to secure a global broadcasting deal so fans all around the world could watch the event for free without any restrictions.

The Event:
The 3rd annual APMAs was a global success. Over 6,000 fans and industry were in attendance and millions more helped the event trend worldwide on Twitter and Facebook. The APMAs increased revenue and delivered over 35 billion media impressions. Live performances and appearances from Marilyn Manson, A Day To Remember, Babymetal, Rob Halford, Good Charlotte, Andy Black, Papa Roach, Machine Gun Kelly, Of Mice & Men, Yellowcard, Beartooth, Underoath and many more packed the Schottenstein Center in Columbus, Ohio. The 2016 APMAs week also featured several educational panels with industry experts and both VIP and fan-facing afterparties.

Testimonials:
“Alternative Press obviously played a very major factor in my career. This is far more important than getting a Grammy. This recognition is my most favorite achievement of any award I’ve ever been given, because it’s not about something you stick on your shelf, it’s about the magazine that I grew up with. ”
—Marilyn Manson

“For the third year in a row, The Alternative Press Music Awards paid tribute to the best the emo and alternative music scene has to offer with memorable performances and entertaining collaborations.” —Loudwire

“It was one of the night’s most anticipated performances, but the Alternative Press Music Awards bringing together Rob Halford and Babymetal shredded even harder than we would have ever expected.” —Fuse TV

“If you thought the Grammys were all about special collaborations and guest appearances, they’ve got nothing on the Alternative Press Music Awards.”
—Cleveland.com

“The APMAs have the feel of a family reunion.”
—Columbus Dispatch

Clips:

Tyler Posey Hosts the All Time Low Presidential Debate
Mayday Parade, The Maine and Stephen Jenkins performance
Yellowcard with Vic Fuentes of Pierce the Veil performance
Issues with Max and John Langston performance
Good Charlotte with Anthony Ranieri, Awsten Knight and Kellin Quinn
Babymetal with Rob Halford performance
Dashboard Confessional Performance
Ghost Inside winning the Most Dedicated Fans Award
Babymetal and Rob  Halford Backstage Interview
Marilyn Manson backstage Interview
Marilyn Manson wins the AP Icon Award
Machine Gun Kelly Red Carpet Interview

Custom Videos:

Alex and Jack Presidential Campaign Video #1
Alex and Jack Presidential Campaign Video #2
Alex and Jack Presidential Campaign Video #3
Alex and Jack Presidential Campaign Video #4
Keith Buckley & Ash Costello return to host the Red Carpet
2016 APMAs Highlights Video
2016 APMAs Nominee Announcement Video