AP Music Awards ’15

Client
Alternative Press Magazine, Journeys, Rock & Roll Hall of Fame, Monster Energy, AXS TV, Gibson Brands

Date
2014-2015

Services
Producer, Talent Booking, Creative Direction, Sponsorship Procurement & Artist Relations

LAUNCH PROJECT

Role:
Producer, Talent Booking, Creative Direction, Sponsor & Artist Relations

Challenge:
In 2014 I was tasked with creating the first-ever Alternative Press Magazine awards show dedicated to the world of  punk, alternative and heavy metal. For the second annual APMAs we wanted to properly honor the 30th anniversary of Alternative Press and move the awards show into a larger indoor venue while increasing the attendance, revenue and production values.

The Event:
The 2nd annual APMAs was a global success. Over 8,500 fans and industry were in attendance and millions more helped the event trend worldwide on Twitter and Facebook. The APMAs increased revenue and reached over 3 billion impressions. Live performances and appearances from Weezer, Rob Zombie, Panic! At The Disco, Sum 41, Taking Back Sunday, All Time Low, Corey Taylor and Halestorm, Pvris, Black Veil Brides, Pierce The Veil and many more packed the Quicken Loans Arena in Cleveland Ohio, after outgrowing the previous venue. The 2015 APMAs week also featured a 30th anniversary salute to Alternative Press at the Rock And Roll Hall Of Fame And Museum, as well as a kick-off concert with New Politics.

Testimonials:
“The GRAMMYs of Alternative Music”
—Time

“Finally, the award show pop-punk deserves!”
—Fuse

“The APMAs were a chance to live out every musical dream the 16-year-old version of myself had.”
—MTV News

“A star-studded event… AlTeRnATive PRess continues to be on the forefront of discovering new artists, breaking news and reporting on the latest trends in music and youth culture.”
—NBC

“The 2015 Alternative Press Music Awards (APMAs) were a huge success much due to the fact that, like the magazine behind them, they kept the focus on the music, the artists, and to a great degree, the fans.” ­­
—KNAC

“From the moment that the stars started walking the red carpet into the venue, it was apparent this year’s event had eclipsed last year’s…”
—Cleveland Scene

“Rock music’s newest and most popular award show.”
–­CBS­Q104

Clips:

Red Carpet Highlights
All Time Low’s Opening Medley
Black Veil Brides performing “Rebel Yell”
Pvris w/Tyler Carter performing “My House”
Pierce the Veil performing “The Divine Zero”
Motionless In White w/Rob Zombie performing “Thunderkiss ’65”
Sum 41 w/DMC performing a medley of hits
Halestorm w/Corey Taylor performing “Hunger Strike”
Simple Plan w/Mike Herrera performing “Responsibility”
New Found Glory w/Hayley Williams performing “Vicious Love”
Panic! At The Disco performing “Bohemian Rhapsody”
Weezer performing “El Scorcho”

Custom Videos:

GRAMMYs APMAs Coverage
2015 AXS TV Sizzle Reel
APMAs Host Announcement
Set It Off voting video
WWE Culture Shock APMAs Episode Preview
Mark Hoppus Opening Skit