Client
Alternative Press, Hot Topic, Dr. Martens, SJC Drums
Date
Fall 2015
Services
Booking, sponsorship sales, marketing
Role:
Booking, sponsorship sales, marketing
Challenge:
To relaunch the successful AP Tour brand and create a 35-city tour of theaters and clubs with both established and up and coming artists. Create a new revenue stream for the AP Events division.
The Event:
The AP Tour was launched from the stage of the 2015 AP Music Awards Show and featured the bands Mayday Parade, Real Friends, This Wild Life and As It Is. The tour tied into an exclusive Alternative Press Magazine cover that coincided with the first date of the 2015 AP Tour. Sponsors such as Hot Topic, Dr. Martens and SJC activated both on-site and via AP’s various channels. Many performances sold out and over 45,000 fans attended these shows across 35 venues.
Testimonials:
“ Thank you for being such amazing partners and I think we are all super proud how well this all turned out. I know it looked wonderful and the sponsors were all well taken care of. The AP Tour relaunching was a huge deal for us and now we only get excited for the 2016 edition.”
-Josh Terry, Manager, Mayday Parade
“Thanks again for helping us get on board. You guys rule and I look forward to working with you more in 2016!”
-Mike Ciprari, Founder, SJC Drums
