Craftwerk Orange

Client
Craftwerk Orange Brewing Company

Date
2015

Services
Creative Direction, Graphic Design, Illustration

The Craftwerk Orange Brewing Company is a small scale microbrewery that will be located in the greater Essex County, NJ area.

Initial plans are to produce four, core styles of beer: a drinkable pale ale, a hop-forward double IPA, a Belgian style wheat ale, and a smoky, espresso stout. This beer will be sold in kegs and self-distributed for resale to the area draught beer market. In-house sales of beer as well as take-out sales (growler fills) are also planned. Craftwerk Orange will boast a vibrant taproom where beer will be available in flights(tastings), 12 oz and 16 oz glasses. Samples of beers  will also be offered.  The brewery will be visible in many local festivals and events.

Co-founders Roger Apollon Jr. and Anthony Minervino have a clear vision of a brewery that will provide high quality craft beer in the greater Essex County area and beyond.  Leveraging the collective knowledge of their tasting group, The Brew Council (boasting over 200 members), they are confident of future success.