Loudwire Awards ’17

Client
Loudwire, Townsquare Media, Apple Music, AXS TV, WWE

Date
2016 - 2017

Services
Creator, Producer, Talent Booking, Creative Direction, Sponsor & Partner Relations

LAUNCH PROJECT

Role:
Creator, Producer, Talent Booking, Creative Direction, Sponsor & Partner Relations

Challenge:
In 2016 I was tasked with creating the first-ever Loudwire Music Awards Show for Townsquare Media. The award show would celebrate the best in hard rock and heavy metal.

The Event:
The inaugural Loudwire Awards Show was a global success. Over 2,000 fans and industry were in attendance and millions more around the world watching socially. Hosted by WWE legend and Fozzy frontman, Chris Jericho, he Loudwire Awards was proud to align with Apple Music to use their streaming data to help determine fan voting. The showed aired live with AXS TV and streamed globally via the WWE and Loudwire. Live performances and appearances from Avenged Sevenfold, Anthrax, Halestorm, Dave Mustaine, In This Moment, Rob Halford,Ice-T & Bodycount, Lita Ford, Power Trip, Nothing More, Starset and many more packed the Novo in downtown Los Angeles. The 2017 Loudwire Awards also featured several Artist Q&As with both the Grammy Museum and the Musicians Institute, as well as a Kick Off Party at the Echoplex and a star-studded “Black Carpet” pre-show.

Testimonials:

“’Loudwire Music Awards’ On AXS A Win For Loudwire And Heavy Metal”
– FORBES

“Sammy Hagar, Zakk Wylde & more have a Heavy Metal ‘High School Reunion’ at 2017 Loudwire Music Awards. Hard rock and metal’s biggest names celebrated their genre at the inaugural event in Los Angeles.”
– BILLBOARD

“Heavy Metal is one of the most underserved genres on television, despite its massive and dedicated fanbase that spans all across the globe. By airing the 2017 Loudwire Music Awards, we wanted to tap into that audience and give them a chance to celebrate this dynamic and diverse art form on a grand scale.”
— Evan Haiman, VP of Programming, AXS TV

“A who’s-who roll call of honorees (Rob Halford of Judas Priest, Black Sabbath’s Tony Iommi, Sammy Hagar) and performers (Avenged Sevenfold, Anthrax, Halestorm, Dave Mustaine, Megadeth). ”
– LA WEEKLY

“The Loudwire Music Awards is a celebration of our music, and the support that Loudwire has given to all of us in hard rock, metal and thrash is really appreciated.”
– Charlie Benante, Anthrax

“We have nothing else, if you look at things like the Billboard Awards or most other award shows, metal and rock are completely disregarded and bad examples of non-rock bands take our place. These bands get no mainstream exposure, so that’s why I think it’s important that we go do our own thing and not really worry about what the mainstream is doing.”
– M.Shadows, Avenged Sevenfold

 

Clips:

In This Moment with Rob Halford
Tony Iommi x Courage Award
Ice-T & Body Count with Dave Mustaine
Nothing More with Aaron Pauley
Starset
I Prevail
Power Trip with Jamey Jasta
Lzzy Hale tribute to Chester Bennington
Halestorm x Soundgarden
Anthrax x Kansas
Avenged Sevenfold

Custom Videos:

The Making of the Tony Iommi trophy
Steel Panther & Associates
Top Ten Loudwire Awards Moments
A Salute to Rob Halford
A Salute to Tony Iommi
The AXS TV Commercial
Loudwire News
Loudwire News
Zakk Wylde 2k18 Promo
The Miz 2k18 Promo