Metal Allegiance, Music Zoo, Jackson/Fender Guitars, Jagermeister, TKO Booking
Creative Direction, Business Consulting, Event Production
Creative Direction, Consulting, Event Production
After years of successful Metal Masters events, ownership changed hands and the brand new Metal Allegiance was born. I was asked to help create the creative elements of the Metal Allegiance event at the House of Blues in Anaheim to kick off the annual NAMM convention. I was tasked with creative direction, business consulting and event production, including the creation of custom posters, T-shirts and guitars.
The Metal Allegiance took place in Anaheim, California on January 21st at the House Of Blues, in Anaheim. The event streamed live worldwide via MusicZoo.com.
“Metal Allegiance packs a lot of entertainment value; it’s fun, it’s loose and offers fans a line-up of charismatic musicians in multiple incarnations that they might have not witness before or ever.”
-Oregon Music News
“Metal Allegiance brought the pro bowl of heavy metal hitters to Downtown Disney with a mix of favorites that left fans cheering for more.”
-National Rock Review