Sunset Strip Festival

Client
Sunset Strip Business Association, Jack Daniels, Gibson, Live Nation

Date
August 1, 2013

Services
Producer, Talent Booker, Creative Direction, Artist Relations

LAUNCH PROJECT

Role:
Producer, Talent Booker, Creative Direction, Artist Relations

Challenge:
I was tasked with producing and booking a career-spanning tribute to iconic rock & roll legend, Joan Jett for the Sunset Strip Music Festival. A strong legacy intact, I needed to stick to the Sunset Strip style while injecting Joan’s flair. Previous honorees have included Ozzy Osbourne (2009); legendary guitarist Slash (2010); bad-boys of the strip Motley Crüe (2011) and the Doors (2012).

The Event:
The Sunset Strip Music Festival is a Hollywood-based multi-day music festival created by the Sunset Strip Business Association to promote, preserve and perpetuate the live music scene on The Sunset Strip. Each year the festival boasts performances in multiple venues such as the Whisky A Go Go, The Roxy and House of Blues culminating in an all-day street festival featuring outdoor stages and performances from more than 70 artists such as Public Enemy, the Smashing Pumpkins and Linkin Park.Stars such as Carmen Electra, Margaret Cho, Pat Smear, Debbie Harry, Kristen Stewart, Kim Fowley, Howard Dean, Exene Cervenka and the mayor of West Hollywood all participated in the festivities, followed by a headlining performance by Joan Jett and the Blackhearts.
West Hollywood officially declared August 1st, 2013 “Joan Jett” day with a proclamation.

Testimonials:
“That was the smoothest run show in Los Angeles that Joan has ever had in her entire career.”
—Kenny Laguna, Manager, Joan Jett & the Blackhearts

“The Sunset Strip Music Festival, now in its sixth year, has traditionally been a celebration of aging bad boys, it’s great to get some feminine energy in there, particularly someone whose songs have held up so well and define capital letters Rock ‘N Roll to many.”
—L.A. Weekly

Clips:
Blondie’s salute to Joan Jett
Kim Fowley’s salute to Joan Jett
Howard Dean salute to Joan Jett
Red Carpet pre-show interviews