The Grammy Museum

Client
The GRAMMY Museum of Los Angeles

Date
2012-2013

Services
Curator, Sponsor & Artist Relations

LAUNCH PROJECT

Role:
Curator, Sponsor & Artist Relations

Challenge:
In 2012 I was approached by the GRAMMY Museum of Los Angeles to help curate their first-ever exhibit dedicated to the history of heavy metal. I was able to track down and help procure such rare rock & roll artifacts as Ozzy Osbourne’s 1974 stage-worn cape, Ronnie James Dio’s handwritten lyrics to “Holy Diver,” Slipknot’s stage masks and even David Coverdale’s Jaguar XJ from the famed “Here I Go Again” video by Whitesnake.

The Event:
On April 11, 2012, in cooperation with Revolver, the Grammy Museum debuted “Golden Gods: The History of Heavy Metal” to coincide with the 4th annual Revolver Golden Gods Award Show.

Through these rare artifacts from iconic metal bands and interactive experiences, the exhibit ran for nearly a year and taught visitors about the origins of Heavy Metal, its many subgenres and the bands that made Heavy Metal famous. The exhibit also featured a functional “scream booth” and live drum kits to give visitors a full overview and experience of the past, present and future, of heavy metal.

Easily one of the most popular and successful and educational exhibits in the history of the museum, the show will begin traveling to other museums and galleries in the United States and abroad in 2013.

Testimonials:
“We are thrilled to be partnering with Revolver to tell the story of metal and offer fans the opportunity to engage with their favorite artists in such a personal way.”
—Bob Santelli, GRAMMY Museum Executive Director

“Rock’s most cartoonish, colorful and campiest genre is finally getting the museum treatment, thanks to the Grammy Museum’s latest exhibit, ‘Golden Gods: The History of Heavy Metal’ No bats or doves were harmed in the making of this exhibit!”
—Yelp.com