Roast of Zakk Wylde

Client
FutureUS, Epiphone, Monster Energy, MusicCares

Date
January 2012

Services
Creator, Executive Producer, Head Writer, Sponsorship sales, Talent Booking and Artist Relations

LAUNCH PROJECT

Role:
Creator, Executive Producer, Head Writer, Sponsorship sales, Talent Booking and Artist Relations

Challenge:
After the success of the annual Revolver Golden Gods Awards, I was tasked with building a new franchise and created a sister-event to add to the Revolver/Guitar World portfolio. I conceptualized and launched the Rock & Roll Roast comedy series, which airs annually in partnership with AXS TV every January.

The Event:
The first-ever Rock & Roll Roast kicked off by honoring guitar legend Zakk Wylde, and had Sharon Osbourne serve as the “Roastmaster.” It was an incredible night of comedy, calamity –and most importantly charity, as funds were raised for MusiCares, which helps musicians in crisis. It was a great mix of celebs, rock stars and comedians including William Shatner, Randy Jackson, Rob Halford, Jim Norton, Duff McKagan, Brian Posehn, Stone Cold Steve Austin, Steel Panter and Jim Florentine. Sponsorships sales included Epiphone Guitars, Marshall Amplification, Monster Energy Drink, Monster Cables and Eagle Rock Entertainment. The Rock & Roll Roast of Zakk Wylde was the first-ever broadcast on the “Ozzy’s Boneyard” channel on SiriusXM.

Testimonials:
“This event can only get bigger and better, and I am so thrilled to be a part of this fun, irreverent celebration.”
—Sharon Osbourne

“The Rock & Roll Roast of Zakk Wylde was merciless for everyone involved.”
—Rolling Stone

“I think it’s so cool that Revolver creates cool events like this and that we all get to come together like this in the metal community.”
—Kerry King of Slayer

Clips:
Jim Norton roasts Zakk Wylde
Chris Jericho roasts Zakk Wylde
Red Carpet recap

Custom Video Skits:
William Shatner
Stone Cold” Steve Austin
Rob Halford
Jim Norton
James Durbin
Randy Jackson
Steel Panther
Ultimate Warrior
Gus G.