Townsquare Media, Mike's Hard Lemonade, Gibson USA, Korg, Blackstar, Vox, Party Smasher
March 16-18, 2017
Producer, Sponsorship Sales, Talent Booker
To showcase several of Townsquare Media’s music brands on a large scale at SXSW 2017, including Loudwire, CLRVYNT, Taste of Country, Ultimate Classic Rock and the Boot. We also successfully activated key sponsorships on site for Mike’s Hard Lemonade, Gibson Brands, Party Smasher, Blackstar, Vox Amps and Korg USA.
The three day event featured live musical performances from Giraffe Tongue Orchestra, Power Trip, Pig Destroyer, Thou, Primitive Weapons, Fister, God Mother, Ringworm, Fillmore and Walker Hayes. The event also featured a live taping of Sammy Hagar’s “Rock & Roll Road Trip” with special guest Daryl McDaniels of RUN DMC.