Townsquare HQ SXSW

Townsquare Media, Mike's Hard Lemonade, Gibson USA, Korg, Blackstar, Vox, Party Smasher

March 16-18, 2017

Producer, Sponsorship Sales, Talent Booker


The Challenge:
To showcase several of Townsquare Media’s music brands on a large scale at SXSW 2017, including Loudwire, CLRVYNT, Taste of Country, Ultimate Classic Rock and the Boot. We also successfully activated key sponsorships on site for Mike’s Hard Lemonade, Gibson Brands, Party Smasher, Blackstar, Vox Amps and Korg USA.

The Event:
The three day event featured live musical performances from Giraffe Tongue Orchestra, Power Trip, Pig Destroyer, Thou, Primitive Weapons, Fister, God Mother, Ringworm, Fillmore and Walker Hayes. The event also featured a live taping of Sammy Hagar’s “Rock & Roll Road Trip” with special guest Daryl McDaniels of RUN DMC.


Sammy Hagar & Daryl McDaniels
Power Trip x Gibson Moment
Giraffe Tongue Orchestra